Over the past couple of weeks, I have had two phone conversations with representatives from AT&T’s “Office of the President”, each in response to my constant complaining over AT&T’s new iPhone tethering charge.  The case that I have made from the beginning has been that AT&T is unjustified in charging an additional $20 for tethering on top of the $25 charge for 2GB of data.  Since we will be capped at 2GB of data, and charged an additional $10 for each additional GB, why does AT&T care about how much data we use, and how?  If I use all of my 2GB of data on my iPhone using Safari, or Mail, or any other app that uses the 3G network, it would be EXACTLY the same as using Safari, or Mail on my MacBook Pro.

AT&T claims that tethering my iPhone to my laptop will use more data.  This claim is ridiculous, and insults the intelligence of AT&T customers.  I was shocked when “Sophia” from the Office of the President made this claim.  It leaves me wondering if “Sophia” is an idiot, or if AT&T thinks its customers are idiots.  To be fair to Sophia, I’m going to go with the latter.

If I know that my data plan will be capped at 2GB, and since AT&T gives me the means on their website to track my usage, why would I use more data on my laptop through tethering than I would using 3G directly from my iPhone?  This logic was lost on “Sophia”.  She merely restated her faulty claim that I would use more data on my laptop via tethering than I would by using my iPhone directly.

Most of the time, I’m using a wifi network.  I would only need to tether my iPhone when I’m not within range of a wifi network.  Since 3G is nowhere near as fast as a broadband connection such as a T1, DSL, or cable connection, why would I use tethering as my default connectivity?  I have discussed this with several other AT&T customers who also use an iPhone, and who are also always on the go with their laptops.  All of them acknowledge that their 3G usage would be limited to only what they need, and would not be used for general internet connectivity.  Either way you look at this, why should AT&T care?  They’re going to charge an additional fee if we go over 2GB.

What this is REALLY about is AT&T’s desire for yet another revenue stream.  They know that we love to get the most out of our iPhones, and that we’re more likely than anyone else to use 3G data in large amounts.  The iPhone was the first phone I had that is actually capable of doing everything that was promised.  My last ‘smartphone’ was capable of sending email, and had limited web capability, but it was pretty much useless for those things, so I cancelled my data plan.  Then, the iPhone arrived.  I send, and receive several email messages from my phone on a daily basis.  I also have the ability to look up something on the internet whenever the mood strikes me.  Apple has created a great product only to have it be hobbled by AT&T’s greed.

AT&T’s stated reason for adding the extra $20 fee for tethering is bullshit!  If you agree, make sure to complain.  Email Randall Stephenson, the CEO of AT&T at:  rs2982@att.com.  Within a few business days, you’ll receive a call just like I did.  Make sure to tell the rep that you know that AT&T is just being greedy, and that you don’t accept their lame reason to charge for tethering.

This Friday, I’m going do my best to use only my iPhone for all internet and email.  If you have an iPhone, or any other smartphone on AT&T’s network,  you should do the same.

Earlier this week, Ralph de la Vega, the CEO of AT&T Mobility began a ‘blame the customer’ policy to address the complaints about the dismal failings of his wireless network.  Given his stance, I think that we, as customers, should teach this man a lesson and show him just how pissed off we are, and also how important we all are to the success of his company.  It’s absolutely unacceptable for AT&T, or any other wireless service provider to sell a product (iPhone, Blackberry, etc.), and then bitch and whine about the customers actually using those products with their unlimited data plans.  What Mr. de la Vega needs to understand is that the customer is the most important element of his business.  If he can’t meet the obligations that his company has to its customers, then he should sell off the company to someone who can meet those obligations.  I’m paying an additional $30 per month for UNLIMITED data, and $5 for a paltry 200 text messages on top of the charges for my rate plan.  I’m also an AT&T U-Verse customer.  All told, I’m paying AT&T almost $300 a month!  It’s insulting that Mr. de la Vega would even think about blaming the customers.  Therefore, we should make sure that he knows just how much of an impact we are capable of having on his network.

For more on this, check out the article from TUAW linked below:

Watch out AT&T: Operation Chokehold is coming.

While working as a Mac Genius at the Apple store at Willow Bend, I dealt with thousands of customers over four and a half years. I took great pride in my job, and I always tried to do what was best for the customer, even if the customer did not always realize right away that I made the right choice. Often, customers came to me expecting a specific resolution, but left with a different one not realizing that if they had treated the Mac Geniuses with more respect, and courtesy, they may very well have received exactly what they wanted, or maybe something better. To help out customers seeking help at the Genius Bar, I have put together a list of 10 tips on how to get the best service.

1. ALWAYS treat your Mac Genius with respect, and courtesy. The Mac Geniuses, out of all of the Apple Store employees, have the most stressful jobs. If you add to that stress, you can expect to get their bare minimum effort. Yelling at them only makes things worse. Do you really want the people who are going to replace your hard drive to be mad at you? I can guarantee that they will not work very hard to retrieve data from your defective hard drive. Screaming and yelling never made me work faster, and it never made me have sympathy for the customer. Remember that the bridge you burn today over your smashed iPhone could be the ass you kiss tomorrow when your MacBook Pro fails just one day after the warranty has expired.

2. Remember that backups are YOUR responsibility. You are the one to blame if all of your data is lost. If you’re running Mac OS X 10.5 (Leopard), or Mac OS X 10.6 (Snow Leopard), you can use the built in backup software called Time Machine to keep your data backed up.

3. There is no “3 strikes” policy in place for computer replacements. The Mac Genius, along with the Apple store managers, make the determination to replace a computer in lieu of repairing it on a case by case basis. Remember tip number 1 in this situation. Being an ass to the Mac Genius will mean that he or she will follow Apple’s procedures to the letter instead of trying to make an exception.

4. iPods are fragile. When you drop them, they tend to break. This goes for iPhones too. If an iPod or iPhone shows damage consistent with accidents, or abuse, it will not be replaced under warranty no matter how much you scream and yell. Apple designs beautiful devices, but it’s up to you to protect them after you buy them.

5. If you jailbreak your iPhone, and it fails, don’t complain if Apple refuses to replace it for free. Jailbreaking invalidates your warranty. If you want to jailbreak your iPhone, just make sure to un-jailbreak it before you have a Mac Genius look at it. Sometimes, the Mac Genius that you’re working with also has a jailbroken iPhone. He or she may sympathize with you, but don’t count on it. If you jailbreak, then you need to take responsibility for the consequences no matter how much you disagree with the policy.

6. Listen to instructions, and allow the Mac Genius to teach you how to do some of the simple fixes on your own Mac. This will save you a lot of time, and annoyance in the future. Most Mac Geniuses really do care about helping you, and they know that teaching you some basic fixes will do you more good than simply fixing the issue, and pushing you out the door.

7. If the Apple Store is extremely busy, don’t expect to be bumped to the head of the line. EVERY one of the Apple Store’s Genius Bars work on an appointment basis. You can make your appointment in advance. Just because you have a flight to Europe in two hours, it does not mean that you are entitled to faster service. It’s up to you to plan your schedule on your own.

8. If you think you know the cause of the problem you are experiencing with your Apple product, speak up. Do this even if you think you caused the problem. The Mac Genius will be grateful for your honesty. It saves him time, and it may mean that he might make an exception to the rules. I have replaced a lot of hard drives under warranty despite the problem being caused by accidental damage because the customer was honest, and didn’t try to cheat us by insisting that they never dropped their laptop. I have always felt that sometimes, compassion is more important than following policy to the letter. Of course, being mean to me causes my compassion fly out the door.

9. Even if you bought the first Mac that came off of the assembly line, and you’ve been an Apple customer for 30 years, you don’t deserve any better service than the first time Mac buyer standing in line behind you. It’s awesome that you’ve been a loyal customer, but Apple can’t treat you better than their new customers.

10. Be patient. Sometimes, the Mac Genius will need to check your Mac in for diagnostics so that they can study the issue longer. The Apple stores are very busy. Every problem cannot be solved in 15 minutes or less. I hate leaving my own computers with someone to be repaired, but that’s sometimes the way it is. Being impatient won’t help.